In Conversation with Charlotte Spence: Redefining Luxury with House of Karma

Charlotte Spence, daughter of John Spence, founder of the renowned Karma Group, has ventured into a new realm of luxury travel with House of Karma, a membership collective that embraces both the luxurious and the spontaneous. In this interview, Charlotte opens up about her inspiration, the community-centric approach, and what makes House of Karma stand out in a crowded luxury market.

Charlotte, tell us about the inspiration behind House of Karma

"I grew up surrounded by the luxury travel industry, but as I got older, I felt like something was missing from the experience. Yes, five-star resorts are amazing, but I longed for a sense of adventure, spontaneity, and more meaningful social connections. That’s when the idea for House of Karma was born—it’s a space where luxury meets playfulness. We’re all about creating those unforgettable, off-the-beaten-path experiences while maintaining a high level of comfort and indulgence.”

How does House of Karma differentiate itself from other high-end travel clubs?

“While most luxury travel clubs focus solely on exclusivity, House of Karma is built on community and connection. We want to create an environment where people not only enjoy beautiful places but also forge genuine connections with other like-minded travelers. Take, for example, our Detox/Retox retreats—they’re designed to be wellness-focused, but with a social twist. You might start the day with yoga and ice baths, but by evening, you’re mingling with new friends at a beachside cocktail party.”

What kinds of experiences do you offer that are unique to House of Karma?

“One of the hallmarks of House of Karma is our ability to combine cultural immersion with luxury. We love to craft adventures that are a bit unconventional but still maintain an air of elegance. For instance, our Nile riverboat experience offers the chance to explore ancient Egypt by day, but at night, you’re partying under the stars with live DJs. It’s a seamless blend of history, adventure, and indulgence.

Our Curry Chronicles trip to India is another example. It’s a culinary journey where members explore local markets, meet village farmers, and create dishes from freshly harvested spices, guided by our head chef. It’s an experience that’s deeply rooted in culture but also filled with the luxury touch our members expect.”

How does House of Karma cater to couples looking for a unique travel experience?

“We take the stress out of planning for couples by offering meticulously curated itineraries that include both private moments and social elements. For those who want romance without isolation, our experiences provide the perfect balance. For example, on our Detox/Retox retreats, couples can enjoy rejuvenating wellness activities in the morning and then join others for a lively evening celebration. It’s a way to connect with each other and with new friends, making every trip not just about relaxation, but about memorable social connections too.”

The term "luxury rebels" is central to House of Karma’s identity. Can you explain this concept?

“A luxury rebel is someone who loves high-end experiences but isn’t afraid to break the mold. They want both adventure and indulgence. At House of Karma, we celebrate that spirit by offering experiences that are luxurious but don’t take themselves too seriously. It’s about embracing spontaneity—whether that’s enjoying a wine tour in Tuscany or joining an impromptu dance party on a private beach.

Our members are explorers at heart. They value authentic experiences, and while they expect the best in terms of service and accommodation, they also want the freedom to say "yes" to whatever adventure comes their way.”

With House of Karma, she invites members to enjoy indulgence without limits and to embrace life’s spontaneous moments, all while connecting with a global community. Whether it’s relaxation, adventure, or cultural immersion, House of Karma promises to deliver experiences that are both luxurious and unexpected.

For those who resonate with this adventurous spirit, Charlotte’s House of Karma offers an open door to a world of possibility.